![]() Statement mirrors featured around the store contain recycled glass, which encourage consumers to try on their prospective purchases no matter where they are in the store. To help reduce energy usage, efficient LED lighting and ENERGY STAR certified displays were used on either side of the space to delight consumers. Low emitting paints were leveraged in the store for improved air quality while adhering to the M♺♼ look and feel. “With the opening of the new M♺♼ store at Salt Lake City International Airport, we are continuing to transform how we grow our business in a way that is beneficial for our company, impactful for our travelers, and most importantly, sustainable for the communities we serve.”ĭevised with M♺♼’s signature style, the store’s fixtures, which include responsibly sourced materials where possible, were created using a modular design that allows for flexibility and can be easily disassembled, repurposed, or recovered. “We share M♺♼’s commitment and vision to delivering elevated retail experiences through innovative collaboration and design elements that showcase environmentally-conscious advancements,” said Roger Fordyce, Chief Executive Officer of Hudson. A dedicated area will also have the latest in virtual try-on technology available for consumers who want a no contact beauty experience. Throughout the store are digital touch points, including in-store screens and QR code integration that allow travelers to easily access product information, how-to videos and a variety of additional content exclusive to travel retail. M♺♼ products fall into different zones around the store including What’s New, I Forgot, Gifts, M♺♼ Classics, First Class Lips, Non-Stop Flawless Skin and Custom Eyes. We are proud to partner with Hudson who have been invaluable in bringing this new M♺♼ experience to life.” “Additionally, as a brand that is committed to making a positive impact, we are glad that we have also been able to implement more sustainable practices with the opening of this store. ![]() “M♺♼ Travel Retail has carefully considered what American consumers currently demand most while traveling and we are excited that this store’s innovative design and merchandising delivers on that and more,” said Rick Whotte, Senior Vice President & General Manager, M♺♼ & Too Faced, Travel Retail Worldwide, The Estée Lauder Companies. ![]()
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