Subsequently, a huge number of applications were created on the platform and users were faced with a rising tide of apps that demanded their attention. When the platform launched, there was a huge amount of buzz around the potential for advertisers and app developers. That in turn leads to increased selectivity and the potential for people to dismiss the entire platform as just a collection of trivial time wasters. Once the number of apps hits a saturation point, people start feeling overwhelmed by the sheer number of applications they’re presented with in the given app store or application gallery. The flood of applications that inevitably follows the launch of a hot new web app platform leads to what we’ve termed app fatigue.
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